Deal Sheet: 2026 F-150 Lariat

Royal Oak Ford · Royal Oak, MI · VIN: 1FTFW5LD7TFB30797

This Is Already a Great Deal

Opening Offer

$71,426

Asking Price

$73,635

Max Price

$73,635

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,297

Est. Invoice$70,573

Holdback (est.)$2,277

MSRP (Sticker)$75,885

Asking Price$73,635

Markup-$2,250

Est. Dealer Margin on This Car$5,339

Percentile10% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$892

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$924

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