Deal Sheet: 2026 F-150 Lariat

Maguire's Ford of Hershey, Inc. · Palmyra, PA · VIN: 1FTFW5LD6TFB29981

Negotiation Guide

Opening Offer

$66,318

Fair Price

$67,818

Walk Away Above

$69,926

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,832

Est. Invoice$66,993

Holdback (est.)$2,161

MSRP (Sticker)$72,035

Asking Price$68,035

Markup-$4,000

Est. Dealer Margin on This Car$3,204

Percentile53% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$2,558

Avg Markup (F-150)-$3,474

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,681

Price History

Aug 6, 2026$67,535 → $68,535(+$1,000)

Aug 19, 2026$68,535 → $68,035(-$500)

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