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Deal Sheet: 2026 F-150 Lariat
Ace Motor Sales, Inc. · Woodbury, NJ · VIN: 1FTFW5LD6TFB28006
Negotiation Guide
Opening Offer
$65,479
Fair Price
$66,979
Walk Away Above
$69,310
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 68 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,476
Est. Invoice$66,625
Holdback (est.)$2,149
MSRP (Sticker)$71,640
Asking Price$67,640
Markup-$4,000
Est. Dealer Margin on This Car$3,164
Percentile53% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$2,279
Avg Markup (F-150)-$3,259
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,294
Price History
Jul 9, 2026$70,140 → $67,140(-$3,000)
Aug 6, 2026$67,140 → $68,140(+$1,000)
Aug 19, 2026$68,140 → $67,640(-$500)
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