Negotiation Guide
Opening Offer
$63,897
Fair Price
$65,397
Walk Away Above
$67,781
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,149
Est. Invoice$65,253
Holdback (est.)$2,105
MSRP (Sticker)$70,165
Asking Price$66,165
Markup-$4,000
Est. Dealer Margin on This Car$3,017
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)-$2,313
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,025
Price History
Jul 9, 2026$68,665 → $65,665(-$3,000)
Aug 6, 2026$65,665 → $66,165(+$500)
Cheaper F-150 Lariat Inventory
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