Deal Sheet: 2026 F-150 Lariat

Don Johnson Ford · Cumberland, WI · VIN: 1FTFW5LD6TFB19595

Negotiation Guide

Opening Offer

$76,754

Fair Price

$78,254

Walk Away Above

$78,967

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$71,712

Est. Invoice$74,102

Holdback (est.)$2,390

MSRP (Sticker)$79,680

Asking Price$78,680

Markup-$1,000

Est. Dealer Margin on This Car$6,968

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$1,000

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$389

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