Deal Sheet: 2026 F-150 Lariat

New Roads Motor Company, L.L.C. · New Roads, LA · VIN: 1FTFW5LD5TFB57836

Negotiation Guide

Opening Offer

$70,053

Fair Price

$71,553

Walk Away Above

$73,661

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,193

Est. Invoice$70,466

Holdback (est.)$2,273

MSRP (Sticker)$75,770

Asking Price$71,770

Markup-$4,000

Est. Dealer Margin on This Car$3,577

Percentile53% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$2,487

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,333

Price History

Jul 9, 2026$74,270 → $71,270(-$3,000)

Aug 6, 2026$71,270 → $71,770(+$500)

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