This Is Already a Great Deal
Opening Offer
$71,959
Asking Price
$74,185
Max Price
$74,185
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,663 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,817
Est. Invoice$73,177
Holdback (est.)$2,361
MSRP (Sticker)$78,685
Asking Price$74,185
Markup-$4,500
Est. Dealer Margin on This Car$3,369
Percentile52% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)-$2,493
Avg Markup (F-150)-$3,810
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$685
Price History
Jul 9, 2026$77,185 → $74,185(-$3,000)
Cheaper F-150 Lariat Inventory
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