Negotiation Guide
Opening Offer
$70,207
Fair Price
$71,707
Walk Away Above
$74,116
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,873
Est. Invoice$71,168
Holdback (est.)$2,296
MSRP (Sticker)$76,525
Asking Price$72,525
Markup-$4,000
Est. Dealer Margin on This Car$3,653
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$2,784
Avg Markup (F-150)-$3,471
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,540
Price History
Jul 9, 2026$75,025 → $72,025(-$3,000)
Aug 6, 2026$72,025 → $72,525(+$500)
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