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Deal Sheet: 2025 F-150 Lariat
Richmond Ford West · Glen Allen, VA · VIN: 1FTFW5LD5SFB04617
This Is Already a Great Deal
Opening Offer
$66,600
Asking Price
$68,660
Max Price
$68,660
- • Recent buyers paid ~$1,445 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
- • Asking price is already $1,399 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,944
Est. Invoice$67,109
Holdback$2,165
MSRP (Sticker)$72,160
Asking Price$68,660
Markup-$3,500
Dealer Margin on This Car$3,716
Percentile4% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1989
Avg Markup-$1,445
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$778
Avg Markup (F-150)-$2,244
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$708
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