Deal Sheet: 2026 F-150 Lariat

Art Hill Ford · Merrillville, IN · VIN: 1FTFW5LD4TFB99057

Negotiation Guide

Opening Offer

$76,683

Fair Price

$78,183

Walk Away Above

$80,291

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$74,160

Est. Invoice$76,632

Holdback (est.)$2,472

MSRP (Sticker)$82,400

Asking Price$78,900

Markup-$3,500

Est. Dealer Margin on This Car$4,740

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)-$1,220

Avg Markup (F-150)-$2,986

% Below MSRP84%

Avg Days to Sell29 days

Avg Sold Markup-$1,231

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d