Deal Sheet: 2026 F-150 Lariat

Chuck Stevens Automotive, Inc. · Bay Minette, AL · VIN: 1FTFW5LD3TFB95310

Negotiation Guide

Opening Offer

$67,283

Fair Price

$68,783

Walk Away Above

$70,891

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,700

Est. Invoice$67,890

Holdback (est.)$2,190

MSRP (Sticker)$73,000

Asking Price$69,000

Markup-$4,000

Est. Dealer Margin on This Car$3,300

Percentile53% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$1,739

Avg Markup (F-150)-$2,833

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,467

Price History

Aug 19, 2026$70,000 → $69,000(-$1,000)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

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-$4,500$67,5155d

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Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d