Deal Sheet: 2026 F-150 Lariat

Sunrise Ford of North Hollywood · North Hollywood, CA · VIN: 1FTFW5LD3TFA95272

Negotiation Guide

Opening Offer

$76,354

Fair Price

$77,854

Walk Away Above

$78,567

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$71,352

Est. Invoice$73,730

Holdback (est.)$2,378

MSRP (Sticker)$79,280

Asking Price$78,280

Markup-$1,000

Est. Dealer Margin on This Car$6,928

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$889

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$639

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