This Is Already a Great Deal
Opening Offer
$72,328
Asking Price
$74,565
Max Price
$74,565
- • Recent buyers paid ~$1,426 below MSRP
- • Asking price is already $2,074 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,259
Est. Invoice$72,600
Holdback (est.)$2,342
MSRP (Sticker)$78,065
Asking Price$74,565
Markup-$3,500
Est. Dealer Margin on This Car$4,307
Percentile3% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$728
Avg Markup (F-150)-$1,588
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,152
Cheaper F-150 Lariat Inventory
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