Deal Sheet: 2026 F-150 Lariat

Grieco Ford of Branford · Branford, CT · VIN: 1FTFW5LD2TFB28472

Negotiation Guide

Opening Offer

$72,172

Fair Price

$73,672

Walk Away Above

$75,863

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,250

Est. Invoice$72,591

Holdback (est.)$2,342

MSRP (Sticker)$78,055

Asking Price$74,055

Markup-$4,000

Est. Dealer Margin on This Car$3,806

Percentile38% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$2,072

Avg Markup (F-150)-$3,100

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,750

Price History

Jul 9, 2026$76,555 → $73,555(-$3,000)

Aug 6, 2026$73,555 → $74,055(+$500)

Cheaper F-150 Lariat Inventory

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