Deal Sheet: 2026 F-150 Lariat

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTFW5L50TKE84029

This Is Already a Great Deal

Opening Offer

$62,267

Asking Price

$64,130

Max Price

$64,130

• Recent buyers paid ~$4,383 below MSRP
• Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$61,767

Est. Invoice$63,826

Holdback (est.)$2,059

MSRP (Sticker)$68,630

Asking Price$64,130

Markup-$4,500

Est. Dealer Margin on This Car$2,363

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (F-150)-$3,792

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,763

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Joe Cooper Ford of YukonYukon, OK

-$4,500$65,2853d