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Deal Sheet: 2026 F-150 Lariat
Johnson Ford · Burlington, NJ · VIN: 1FTFW5LD2TFB25703
Negotiation Guide
Opening Offer
$68,837
Fair Price
$70,337
Walk Away Above
$72,696
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 70 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,550
Est. Invoice$69,801
Holdback (est.)$2,252
MSRP (Sticker)$75,055
Asking Price$71,055
Markup-$4,000
Est. Dealer Margin on This Car$3,506
Percentile53% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory194 vehicles
Avg Markup (All Models)-$2,317
Avg Markup (F-150)-$3,678
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,947
Price History
Jul 9, 2026$73,555 → $70,555(-$3,000)
Aug 6, 2026$70,555 → $71,555(+$1,000)
Aug 19, 2026$71,555 → $71,055(-$500)
Cheaper F-150 Lariat Inventory
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Pierre Ford of LynnwoodLynnwood, WA
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-$4,500$67,21556d
Platinum FordTerrell, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d