Deal Sheet: 2026 F-150 Lariat

Johnson Ford · Burlington, NJ · VIN: 1FTFW5LD1TFB64363

Negotiation Guide

Opening Offer

$73,148

Fair Price

$74,648

Walk Away Above

$76,756

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,979

Est. Invoice$73,344

Holdback (est.)$2,366

MSRP (Sticker)$78,865

Asking Price$74,865

Markup-$4,000

Est. Dealer Margin on This Car$3,887

Percentile53% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (F-150)-$3,678

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,947

Price History

Aug 6, 2026$74,365 → $75,365(+$1,000)

Aug 19, 2026$75,365 → $74,865(-$500)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

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-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d