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Deal Sheet: 2026 F-150 Lariat
Coccia Ford · Wilkes-Barre, PA · VIN: 1FTFW5LD1TFB25949
This Is Already a Great Deal
Opening Offer
$71,581
Asking Price
$73,795
Max Price
$73,795
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,387 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,466
Est. Invoice$72,814
Holdback (est.)$2,349
MSRP (Sticker)$78,295
Asking Price$73,795
Markup-$4,500
Est. Dealer Margin on This Car$3,330
Percentile52% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)+$15
Avg Markup (F-150)-$4,212
% Below MSRP66%
Avg Days to Sell19 days
Avg Sold Markup-$302
Price History
Jul 9, 2026$76,795 → $73,795(-$3,000)
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