Negotiation Guide
Opening Offer
$70,833
Fair Price
$72,333
Walk Away Above
$74,441
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,895
Est. Invoice$71,192
Holdback (est.)$2,297
MSRP (Sticker)$76,550
Asking Price$72,550
Markup-$4,000
Est. Dealer Margin on This Car$3,655
Percentile53% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$2,323
Avg Markup (F-150)-$2,990
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,834
Price History
Aug 19, 2026$73,050 → $72,550(-$500)
Cheaper F-150 Lariat Inventory
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Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
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Philpott FordNederland, TX
-$4,500$68,9905d
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Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d