Deal Sheet: 2026 F-150 Lariat

Coccia Ford · Wilkes-Barre, PA · VIN: 1FTFW5LD0TFB32942

This Is Already a Great Deal

Opening Offer

$70,044

Asking Price

$72,210

Max Price

$72,210

• Recent buyers paid ~$2,113 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $2,387 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,039

Est. Invoice$71,340

Holdback (est.)$2,301

MSRP (Sticker)$76,710

Asking Price$72,210

Markup-$4,500

Est. Dealer Margin on This Car$3,171

Percentile52% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold4682

Avg Markup-$2,113

Median Markup-$1,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$15

Avg Markup (F-150)-$4,212

% Below MSRP66%

Avg Days to Sell19 days

Avg Sold Markup-$302

Price History

Jul 9, 2026$75,210 → $72,210(-$3,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44547d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79047d

Leith FordWendell, NC

-$8,500$71,32047d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64047d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88047d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45047d

Green FordGreensboro, NC

-$8,500$63,24547d

Jim Hudson FordLexington, SC

-$8,500$67,43547d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09547d

Albemarle FordAlbemarle, NC

-$8,500$62,00047d