Deal Sheet: 2026 F-150 Lariat

Johnson Ford · Burlington, NJ · VIN: 1FTFW5LD0TFB23884

Negotiation Guide

Opening Offer

$75,570

Fair Price

$77,070

Walk Away Above

$78,152

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,312

Est. Invoice$73,689

Holdback$2,377

MSRP (Sticker)$79,235

Asking Price$77,735

Markup-$1,500

Dealer Margin on This Car$6,424

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$596

Avg Markup (F-150)-$1,433

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$850

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