Negotiation Guide
Opening Offer
$72,928
Fair Price
$74,428
Walk Away Above
$76,536
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,781
Est. Invoice$73,140
Holdback (est.)$2,359
MSRP (Sticker)$78,645
Asking Price$74,645
Markup-$4,000
Est. Dealer Margin on This Car$3,865
Percentile53% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory151 vehicles
Avg Markup (All Models)+$1,070
Avg Markup (F-150)-$3,727
% Below MSRP52%
Avg Days to Sell36 days
Avg Sold Markup+$11
Price History
Jul 9, 2026$77,645 → $74,645(-$3,000)
Aug 6, 2026$74,145 → $74,645(+$500)
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