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Deal Sheet: 2026 F-150 Lariat

Doug Henry Ford, Inc. · Tarboro, NC · VIN: 1FTFW5L8XTKE67863

This Is Already a Great Deal

Opening Offer
$65,723
Asking Price
$67,470
Max Price
$67,470
  • Recent buyers paid ~$2,113 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,887 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,223
Est. Invoice$67,397
Holdback (est.)$2,174
MSRP (Sticker)$72,470
Asking Price$67,470
Markup-$5,000
Est. Dealer Margin on This Car$2,247
Percentile13% of inventory is priced lower
Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days

Dealer Profile

Inventory47 vehicles
Avg Markup (All Models)-$3,021
Avg Markup (F-150)-$4,692
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,389

Price History

Jul 9, 2026$71,470$67,470(-$4,000)