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Deal Sheet: 2026 F-150 Lariat
Labrum Ford, Inc. · Heber City, UT · VIN: 1FTFW5L8XTKE42445
This Is Already a Great Deal
Opening Offer
$67,037
Asking Price
$68,930
Max Price
$68,930
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,887 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,537
Est. Invoice$68,755
Holdback (est.)$2,218
MSRP (Sticker)$73,930
Asking Price$68,930
Markup-$5,000
Est. Dealer Margin on This Car$2,393
Percentile13% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$2,187
Avg Markup (F-150)-$4,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,032
Price History
Jul 9, 2026$72,930 → $68,930(-$4,000)
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