Deal Sheet: 2026 F-150 Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5L8XTFB44020

This Is Already a Great Deal

Opening Offer

$70,936

Asking Price

$73,130

Max Price

$73,130

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $55 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,167

Est. Invoice$69,406

Holdback$2,239

MSRP (Sticker)$74,630

Asking Price$73,130

Markup-$1,500

Dealer Margin on This Car$5,963

Percentile47% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$769

Avg Markup (F-150)-$1,286

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$690

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