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Deal Sheet: 2026 F-150 Lariat
Larry H. Miller Super Ford Salt Lake City · Salt Lake City, UT · VIN: 1FTFW5L8XTFB19523
Negotiation Guide
Opening Offer
$73,658
Fair Price
$75,158
Walk Away Above
$77,572
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,987
Est. Invoice$74,386
Holdback (est.)$2,400
MSRP (Sticker)$79,985
Asking Price$75,485
Markup-$4,500
Est. Dealer Margin on This Car$3,499
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory182 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (F-150)-$3,250
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,063
Price History
Jul 9, 2026$78,985 → $74,985(-$4,000)
Aug 6, 2026$74,985 → $75,985(+$1,000)
Aug 19, 2026$75,985 → $75,485(-$500)
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