Negotiation Guide
Opening Offer
$75,274
Fair Price
$76,774
Walk Away Above
$77,487
- • Recent buyers paid ~$1,426 below MSRP
Price Breakdown
Est. Dealer Cost$70,380
Est. Invoice$72,726
Holdback (est.)$2,346
MSRP (Sticker)$78,200
Asking Price$77,200
Markup-$1,000
Est. Dealer Margin on This Car$6,820
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$608
Avg Markup (F-150)-$1,160
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$484
Cheaper F-150 Lariat Inventory
Paris Ford IncParis, AR
-$4,000$70,49526d
JP FordBlytheville, AR
-$4,000$72,83526d
Gallatin FordGallatin, TN
-$4,000$66,20026d
Jim Golden FordCamden, AR
-$4,000$69,45526d
Everett FordBenton, AR
-$4,000$72,54526d
Riser Harness FordSearcy, AR
-$4,000$69,58026d
Kirk Brothers Ford of VicksburgVicksburg, MS
-$4,000$68,91012d
West Alabama FordSulligent, AL
-$4,000$69,31026d
Natchez FordNatchez, MS
-$4,000$66,85526d
Natchez FordNatchez, MS
-$4,000$72,96526d