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Deal Sheet: 2026 F-150 Lariat

Five Star Ford · North Richland Hills, TX · VIN: 1FTFW5L8XTFA93523

Negotiation Guide

Opening Offer
$73,233
Fair Price
$74,733
Walk Away Above
$77,107
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 70 days (avg 42) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,532
Est. Invoice$73,916
Holdback (est.)$2,384
MSRP (Sticker)$79,480
Asking Price$74,980
Markup-$4,500
Est. Dealer Margin on This Car$3,448
Percentile5% of inventory is priced lower
Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory639 vehicles
Avg Markup (All Models)-$1,941
Avg Markup (F-150)-$3,623
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,894

Price History

Jul 9, 2026$77,980$74,980(-$3,000)
Aug 6, 2026$74,980$75,480(+$500)
Aug 15, 2026$75,480$74,980(-$500)