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Deal Sheet: 2026 F-150 Lariat
Whaling City Ford · New London, CT · VIN: 1FTFW5L8XTFA87768
Negotiation Guide
Opening Offer
$77,891
Fair Price
$79,391
Walk Away Above
$81,830
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,843
Est. Invoice$78,371
Holdback (est.)$2,528
MSRP (Sticker)$84,270
Asking Price$80,270
Markup-$4,000
Est. Dealer Margin on This Car$4,427
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$2,129
Avg Markup (F-150)-$2,136
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,022
Price History
Jul 9, 2026$82,770 → $79,770(-$3,000)
Aug 6, 2026$79,770 → $80,770(+$1,000)
Aug 19, 2026$80,770 → $80,270(-$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d