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Deal Sheet: 2026 F-150 Lariat
Herb Chambers Ford Braintree · Braintree, MA · VIN: 1FTFW5L8XTFA01164
Negotiation Guide
Opening Offer
$66,243
Fair Price
$67,743
Walk Away Above
$70,136
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,277
Est. Invoice$67,453
Holdback (est.)$2,176
MSRP (Sticker)$72,530
Asking Price$68,530
Markup-$4,000
Est. Dealer Margin on This Car$3,253
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$2,038
Avg Markup (F-150)-$3,300
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,508
Price History
Jul 9, 2026$71,030 → $68,030(-$3,000)
Aug 6, 2026$68,030 → $69,030(+$1,000)
Aug 19, 2026$69,030 → $68,530(-$500)
Cheaper F-150 Lariat Inventory
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d