Deal Sheet: 2026 F-150 Lariat

Gary Yeomans Ford · Daytona Beach, FL · VIN: 1FTFW5L89TKE89966

Negotiation Guide

Opening Offer

$65,278

Fair Price

$66,778

Walk Away Above

$68,886

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,896

Est. Invoice$66,025

Holdback (est.)$2,130

MSRP (Sticker)$70,995

Asking Price$66,995

Markup-$4,000

Est. Dealer Margin on This Car$3,100

Percentile53% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$1,002

Avg Markup (F-150)-$2,818

% Below MSRP85%

Avg Days to Sell36 days

Avg Sold Markup-$917

Price History

Aug 19, 2026$67,995 → $66,995(-$1,000)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49548d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d