Deal Sheet: 2026 F-150 Lariat

Crossroads Ford of Kernersville, Inc. · Kernersville, NC · VIN: 1FTFW5L89TKE79230

Negotiation Guide

Opening Offer

$62,673

Fair Price

$64,173

Walk Away Above

$66,281

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,551

Est. Invoice$63,603

Holdback (est.)$2,052

MSRP (Sticker)$68,390

Asking Price$64,390

Markup-$4,000

Est. Dealer Margin on This Car$2,839

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,761

Avg Markup (F-150)-$3,075

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,354

Price History

Aug 6, 2026$63,390 → $64,890(+$1,500)

Aug 19, 2026$64,890 → $64,390(-$500)

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