Deal Sheet: 2026 F-150 Lariat

Gurley Leep Ford · South Bend, IN · VIN: 1FTFW5L89TKE27404

This Is Already a Great Deal

Opening Offer

$66,004

Asking Price

$68,045

Max Price

$68,045

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $805 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,266

Est. Invoice$65,374

Holdback$2,109

MSRP (Sticker)$70,295

Asking Price$68,045

Markup-$2,250

Dealer Margin on This Car$4,780

Percentile11% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$660

Avg Markup (F-150)-$2,250

% Below MSRP85%

Avg Days to Sell10 days

Avg Sold Markup-$1,328

Cheaper F-150 Lariat Inventory

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