This Is Already a Great Deal
Opening Offer
$66,925
Asking Price
$68,805
Max Price
$68,805
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,267 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,425
Est. Invoice$68,639
Holdback (est.)$2,214
MSRP (Sticker)$73,805
Asking Price$68,805
Markup-$5,000
Est. Dealer Margin on This Car$2,381
Percentile13% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory330 vehicles
Avg Markup (All Models)-$3,044
Avg Markup (F-150)-$3,863
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,285
Price History
Jul 9, 2026$72,805 → $68,805(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44546d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79046d
Leith FordWendell, NC
-$8,500$71,32046d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64046d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88046d
Deacon Jones Ford of KinstonKinston, NC
-$8,500$67,45046d
Green FordGreensboro, NC
-$8,500$63,24546d
Jim Hudson FordLexington, SC
-$8,500$67,43546d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09546d
Albemarle FordAlbemarle, NC
-$8,500$62,00046d