Deal Sheet: 2026 F-150 Lariat

Gray-Daniels Ford · Brandon, MS · VIN: 1FTFW5L89TFB78210

Negotiation Guide

Opening Offer

$72,248

Fair Price

$73,748

Walk Away Above

$75,856

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$70,169

Est. Invoice$72,507

Holdback (est.)$2,339

MSRP (Sticker)$77,965

Asking Price$73,965

Markup-$4,000

Est. Dealer Margin on This Car$3,797

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory481 vehicles

Avg Markup (All Models)-$823

Avg Markup (F-150)-$3,505

% Below MSRP84%

Avg Days to Sell36 days

Avg Sold Markup-$1,236

Price History

Aug 6, 2026$73,465 → $73,965(+$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d