Negotiation Guide
Opening Offer
$71,258
Fair Price
$72,758
Walk Away Above
$74,866
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,278
Est. Invoice$71,587
Holdback (est.)$2,309
MSRP (Sticker)$76,975
Asking Price$72,975
Markup-$4,000
Est. Dealer Margin on This Car$3,698
Percentile53% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory195 vehicles
Avg Markup (All Models)-$306
Avg Markup (F-150)-$3,516
% Below MSRP75%
Avg Days to Sell38 days
Avg Sold Markup-$940
Price History
Jul 9, 2026$75,475 → $72,475(-$3,000)
Aug 19, 2026$73,475 → $72,975(-$500)
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