Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5L89TFB16192

This Is Already a Great Deal

Opening Offer

$72,095

Asking Price

$74,325

Max Price

$74,325

• Recent buyers paid ~$2,113 below MSRP
• Sitting 48 days (avg 25) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,943

Est. Invoice$73,307

Holdback (est.)$2,365

MSRP (Sticker)$78,825

Asking Price$74,325

Markup-$4,500

Est. Dealer Margin on This Car$3,383

Percentile52% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold4682

Avg Markup-$2,113

Median Markup-$1,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory216 vehicles

Avg Markup (All Models)-$3,313

Avg Markup (F-150)-$4,160

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$671

Price History

Jul 9, 2026$77,325 → $74,325(-$3,000)

Jul 11, 2026$74,325 → $75,325(+$1,000)

Jul 18, 2026$75,325 → $74,325(-$1,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44548d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79048d

Leith FordWendell, NC

-$8,500$71,32048d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64048d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88048d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45048d

Green FordGreensboro, NC

-$8,500$63,24548d

Jim Hudson FordLexington, SC

-$8,500$67,43548d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09548d

Albemarle FordAlbemarle, NC

-$8,500$62,00048d