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Deal Sheet: 2026 F-150 Lariat
#1 Cochran Ford Boardman · Youngstown, OH · VIN: 1FTFW5L89TFB09050
Negotiation Guide
Opening Offer
$72,652
Fair Price
$74,152
Walk Away Above
$76,571
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,091
Est. Invoice$73,461
Holdback (est.)$2,370
MSRP (Sticker)$78,990
Asking Price$74,990
Markup-$4,000
Est. Dealer Margin on This Car$3,899
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$1,986
Avg Markup (F-150)-$3,315
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,472
Price History
Jul 9, 2026$77,490 → $74,490(-$3,000)
Aug 9, 2026$74,490 → $75,490(+$1,000)
Aug 19, 2026$75,490 → $74,990(-$500)
Cheaper F-150 Lariat Inventory
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-$4,500$70,3405d
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-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d