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Deal Sheet: 2026 F-150 Lariat
Brighton Ford, Inc. · Brighton, CO · VIN: 1FTFW5L89TFB08500
Negotiation Guide
Opening Offer
$71,209
Fair Price
$72,709
Walk Away Above
$75,122
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,782
Est. Invoice$72,108
Holdback (est.)$2,326
MSRP (Sticker)$77,535
Asking Price$73,035
Markup-$4,500
Est. Dealer Margin on This Car$3,254
Percentile5% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$1,698
Avg Markup (F-150)-$3,167
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,729
Price History
Jul 9, 2026$76,535 → $72,535(-$4,000)
Aug 6, 2026$72,535 → $73,535(+$1,000)
Aug 19, 2026$73,535 → $73,035(-$500)
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