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Deal Sheet: 2026 F-150 Lariat
Mike White Ford of Coeur d'Alene · Coeur D Alene, ID · VIN: 1FTFW5L89TFB06309
This Is Already a Great Deal
Opening Offer
$70,262
Asking Price
$72,435
Max Price
$72,435
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,001 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,692
Est. Invoice$72,015
Holdback (est.)$2,323
MSRP (Sticker)$77,435
Asking Price$72,435
Markup-$5,000
Est. Dealer Margin on This Car$2,744
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$2,178
Avg Markup (F-150)-$4,316
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$674
Price History
Jul 9, 2026$76,435 → $72,435(-$4,000)
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