Deal Sheet: 2026 F-150 Lariat

Ed Murdock Ford · Lavonia, GA · VIN: 1FTFW5L89TFB03328

Negotiation Guide

Opening Offer

$71,188

Fair Price

$72,688

Walk Away Above

$74,796

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,215

Est. Invoice$71,522

Holdback (est.)$2,307

MSRP (Sticker)$76,905

Asking Price$72,905

Markup-$4,000

Est. Dealer Margin on This Car$3,691

Percentile53% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory867 vehicles

Avg Markup (All Models)-$531

Avg Markup (F-150)-$3,500

% Below MSRP39%

Avg Days to Sell31 days

Avg Sold Markup+$419

Price History

Aug 19, 2026$73,405 → $72,905(-$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d