Negotiation Guide
Opening Offer
$67,766
Fair Price
$69,266
Walk Away Above
$71,665
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,659
Est. Invoice$68,880
Holdback (est.)$2,222
MSRP (Sticker)$74,065
Asking Price$70,065
Markup-$4,000
Est. Dealer Margin on This Car$3,407
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$1,849
Avg Markup (F-150)-$2,556
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,935
Price History
Jul 11, 2026$73,065 → $70,315(-$2,750)
Aug 6, 2026$70,065 → $71,065(+$1,000)
Aug 19, 2026$71,065 → $70,065(-$1,000)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d