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Deal Sheet: 2026 F-150 Lariat
Palmetto Ford · Charleston, SC · VIN: 1FTFW5L89TFA46743
This Is Already a Great Deal
Opening Offer
$71,470
Asking Price
$73,680
Max Price
$73,680
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,163 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,812
Est. Invoice$73,172
Holdback (est.)$2,360
MSRP (Sticker)$78,680
Asking Price$73,680
Markup-$5,000
Est. Dealer Margin on This Car$2,868
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$908
Avg Markup (F-150)-$4,356
% Below MSRP80%
Avg Days to Sell23 days
Avg Sold Markup-$634
Price History
Jul 9, 2026$77,680 → $73,680(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44548d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79048d
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Bill Carone Ford, Inc.Wallace, NC
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Fairway Ford, Inc.Burgaw, NC
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