Deal Sheet: 2026 F-150 Lariat

The Johnson Dealerships, Inc. · Pittsfield, MA · VIN: 1FTFW5L89TFA31224

Negotiation Guide

Opening Offer

$68,996

Fair Price

$70,496

Walk Away Above

$72,856

• Recent buyers paid ~$4,217 below MSRP
• Sitting 70 days (avg 42) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,694

Est. Invoice$69,950

Holdback (est.)$2,256

MSRP (Sticker)$75,215

Asking Price$71,215

Markup-$4,000

Est. Dealer Margin on This Car$3,522

Percentile53% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$2,471

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$3,227

Price History

Jul 9, 2026$73,715 → $70,715(-$3,000)

Aug 6, 2026$70,715 → $71,715(+$1,000)

Aug 19, 2026$71,715 → $71,215(-$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d