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Deal Sheet: 2026 F-150 Lariat

Glenwood Springs Ford, Inc. · Glenwood Springs, CO · VIN: 1FTFW5L89TFA05464

Negotiation Guide

Opening Offer
$69,218
Fair Price
$70,718
Walk Away Above
$73,114
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 74 days (avg 42) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,959
Est. Invoice$70,224
Holdback (est.)$2,265
MSRP (Sticker)$75,510
Asking Price$71,010
Markup-$4,500
Est. Dealer Margin on This Car$3,051
Percentile5% of inventory is priced lower
Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory123 vehicles
Avg Markup (All Models)-$2,171
Avg Markup (F-150)-$3,096
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,895

Price History

Jul 9, 2026$74,510$70,510(-$4,000)
Aug 6, 2026$70,510$71,510(+$1,000)
Aug 19, 2026$71,510$71,010(-$500)