Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5L88TKE89523

Negotiation Guide

Opening Offer

$66,218

Fair Price

$67,718

Walk Away Above

$69,826

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$64,742

Est. Invoice$66,900

Holdback (est.)$2,158

MSRP (Sticker)$71,935

Asking Price$67,935

Markup-$4,000

Est. Dealer Margin on This Car$3,194

Percentile53% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$2,244

Avg Markup (F-150)-$3,486

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,800

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d