Negotiation Guide
Opening Offer
$68,183
Fair Price
$69,683
Walk Away Above
$71,791
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,510
Est. Invoice$68,727
Holdback (est.)$2,217
MSRP (Sticker)$73,900
Asking Price$69,900
Markup-$4,000
Est. Dealer Margin on This Car$3,390
Percentile53% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$2,457
Avg Markup (F-150)-$3,778
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,500
Price History
Jul 9, 2026$72,400 → $69,400(-$3,000)
Aug 6, 2026$69,400 → $69,900(+$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d