Deal Sheet: 2026 F-150 Lariat

Park City Ford, Inc. · Bridgeport, CT · VIN: 1FTFW5L88TKE30018

Negotiation Guide

Opening Offer

$67,504

Fair Price

$69,004

Walk Away Above

$70,049

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,986

Est. Invoice$66,118

Holdback$2,133

MSRP (Sticker)$71,095

Asking Price$69,595

Markup-$1,500

Dealer Margin on This Car$5,610

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$768

Avg Markup (F-150)-$1,111

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$464

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