Deal Sheet: 2026 F-150 Lariat

Ford of Greenfield · Greenfield, MA · VIN: 1FTFW5L88TKE05135

Negotiation Guide

Opening Offer

$64,992

Fair Price

$66,492

Walk Away Above

$67,526

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$61,704

Est. Invoice$63,761

Holdback$2,057

MSRP (Sticker)$68,560

Asking Price$67,060

Markup-$1,500

Dealer Margin on This Car$5,356

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$750

Avg Markup (F-150)-$1,286

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$274

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