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Deal Sheet: 2026 F-150 Lariat
Ford of Greenfield · Greenfield, MA · VIN: 1FTFW5L88TKE05135
Negotiation Guide
Opening Offer
$62,304
Fair Price
$63,804
Walk Away Above
$66,182
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,704
Est. Invoice$63,761
Holdback (est.)$2,057
MSRP (Sticker)$68,560
Asking Price$64,560
Markup-$4,000
Est. Dealer Margin on This Car$2,856
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$2,206
Avg Markup (F-150)-$3,867
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,198
Price History
Jul 9, 2026$67,060 → $64,060(-$3,000)
Aug 6, 2026$64,060 → $65,060(+$1,000)
Aug 19, 2026$65,060 → $64,560(-$500)
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