Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FTFW5L88TKD98221

Negotiation Guide

Opening Offer

$66,706

Fair Price

$68,206

Walk Away Above

$69,248

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,261

Est. Invoice$65,370

Holdback$2,109

MSRP (Sticker)$70,290

Asking Price$68,790

Markup-$1,500

Dealer Margin on This Car$5,529

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$722

Avg Markup (F-150)-$1,453

% Below MSRP100%

Avg Days to Sell54 days

Avg Sold Markup-$212

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